Mariahilfer Straße, often referred to as "Mahü", is not only the largest shopping street in Vienna, but also one of the most famous in Austria. It stretches across two districts - the 6th and 7th - and offers a wide selection of international fashion chains, boutiques, restaurants and cafés. A large part of the street has been converted into a pedestrian zone in recent years, making it a popular meeting place for Viennese residents and tourists.
Short info:
- Where is it located: Mariahilfer Straße, 1070 and 1060 Vienna
- Length of the pedestrian zone: About 1.8 kilometers
- Special feature: Largest shopping street in Vienna, partly pedestrian zone, numerous cafés and fashion stores
- Accessibility: U-Bahn lines U3 (stations Neubaugasse, Zieglergasse, Westbahnhof) and U2/U3 (Volkstheater), in the future also U5
Mariahilfer Straße in Detail
Over the years, Mariahilfer Straße has developed into a vibrant center for shopping and leisure activities. Located in the heart of Vienna, it stretches from the MuseumsQuartier to the Westbahnhof and offers everything a shopping heart desires over a length of around 1.8 kilometers.
pedestrian zone
A large part of the street is designed as a pedestrian zone. Here you can stroll leisurely without having to worry about car traffic - but you also have to watch out for cyclists and e-scooters. Benches, small green spaces and numerous street cafes invite you to linger. In recent years, this zone has developed into one of the most popular meeting places for the Viennese population, especially on sunny days.
shops and shopping opportunities
Mariahilfer Straße offers a wide selection of national and international shops that stretch along the 1.8-kilometer-long pedestrian zone. The most famous shops include:
- Peek & Cloppenburg
- C&A
- HM
- Zara
- Pull&Bear
- mango
- Desigual
- Snipes
- Benetton/Sisley
- Tezenis
- Humanic
- Saturn
- Thalia bookstore
- Douglas
- Humanic
- Müller
- Butlers
- Dr.Martens
- TK Maxx
- various opticians and more
There are also many smaller boutiques and specialty shops.
gastronomy and dining options
There are numerous restaurants and cafés along Mariahilfer Straße that offer something for every taste:
- McDonald's (2x)
- EBI (all-you-can-eat Asian cuisine)
- Burgerista
- Le Burger
- Kentucky Fried Chicken
- Café Ritter (traditional Viennese coffee house)
- Türkis Oriental Food
- DOTS Sushi
- Vapiano (Italian cuisine)
- Soya (sushi and Asian cuisine)
- Freiraum: A large, modern venue popular for breakfast, lunch and cocktails.
- Café Espresso
- and many more
This variety of shops and restaurants makes the Mahü a popular destination for locals and tourists.
Restaurants in the side streets of Mariahilfer Straße
In addition to the many shops on Mariahilfer Straße, the surrounding side streets offer an impressive selection of restaurants and cafés, often located a little away from the hustle and bustle of the main shopping street. These streets are known for their cozy atmosphere and offer a variety of culinary options.
We can recommend the Gastwirtschaft Steman for Austrian cuisine.
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