Imprint

Duty to inform according to §5 E-Commerce Act, §14 Company Code, §63 Industrial Code and duty of disclosure according to §25 Media Act.

Paul Weindl,
365 Austria
Vogtgasse 14/ 4/ 23
1140 Vienna,
Austria

Object of the company: Announcement company
VAT number: ATU 79 555 768
Company headquarters: Vogtgasse 14/4/23 in 1140 Vienna

Tel: +43664 1861831
e-mail: info@365austria.com

Member of: WKO, Vienna
Professional law: Trade regulations: www.ris.bka.gv.at

Authority according to ECG (E-Commerce Act)

Magistrate's District Office of the XIV District

GISA figure 33853178
Awarding state: Austria

Sole proprietorship Paul Weindl

 

EU dispute resolution

In accordance with the Regulation on Online Dispute Resolution in Consumer Matters (ODR Regulation), we would like to inform you about the online dispute resolution platform (OS platform).
Consumers have the option of submitting complaints to the European Commission's online dispute resolution platform at http://ec.europa.eu/odr?tid=121751884 to address. You will find the necessary contact details above in our legal notice.

However, we would like to point out that we are not willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.

 

Liability for the content of this website

We are constantly developing the content of this website and endeavour to provide correct and up-to-date information. Unfortunately, we cannot accept any liability for the accuracy of all content on this website, especially for that provided by third parties. As a service provider, we are not obliged to monitor the information transmitted or stored by them or to investigate circumstances that indicate illegal activity.

Our obligations to remove information or to block the use of information in accordance with the general laws due to court or official orders remain unaffected even in the case of our non-responsibility.

If you notice any problematic or illegal content, please contact us immediately so that we can remove the illegal content. You will find the contact details in the imprint.

 

Our website contains links to other websites for whose content we are not responsible. We are not liable for linked websites as we had and have no knowledge of illegal activities, we have not noticed any such illegal activities and we would remove links immediately if we became aware of any illegal activities.

If you notice any illegal links on our website, please contact us. You will find the contact details in the imprint.

Copyright notice

All contents of this website (images, photos, texts, videos) are subject to copyright. Please ask us before you distribute, reproduce or utilise the content of this website, for example by republishing it on other websites. If necessary, we will take legal action against unauthorised use of parts of the content of our website.

If you find any content on this website that violates copyright law, please contact us.

Picture credits

The images, photos and graphics on this website are protected by copyright.

The image rights are held by the following photographers and companies:

  • Photographer Mustermann

Privacy policy

Table of contents

Introduction and overview

We have prepared this privacy policy (version 30.05.2021-121751884) in order to provide you with information in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and the processors commissioned by us (e.g. providers) - process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.

Data protection declarations usually sound very technical and use legal jargon. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical Terms explained in a reader-friendly way, Links to further information and Graphics for use. We use it to inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if we provide explanations that are as brief, unclear and legal-technical as possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you did not yet know.
If you still have questions, we would like to ask you to contact the responsible body named below or in the legal notice, follow the links provided and view further information on third-party websites. Our contact details can of course also be found in the legal notice.

Area of application

This privacy policy applies to all personal data processed by our company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes

  • all online presences (websites, online shops) that we operate
  • Social media presence and e-mail communication
  • Mobile apps for smartphones and other devices

In short: The privacy policy applies to all areas in which personal data is processed in a structured manner within the company.

Legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access point to EU law, at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679 read more.

We only process your data if at least one of the following conditions applies:

  1. Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
  2. Contract (Article 6(1)(b) GDPR): In order to fulfil a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we require personal information in advance.
  3. Legal obligation (Article 6(1)(c) GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
  4. Legitimate interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and efficiently. This processing is therefore a legitimate interest.

Other conditions such as the fulfilment of recording in the public interest and the exercise of official authority as well as the protection of vital interests do not generally arise for us. If such a legal basis is relevant, it will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

  • In Austria this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), in short DSG.
  • In Germany this applies Federal Data Protection Act, short BDSG.

If other regional or national laws apply, we will inform you of this in the following sections.

Contact details of the person responsible

If you have any questions about data protection, you will find the contact details of the person or organisation responsible below.

Sample company GmbH
Musterstraße 1, 4711 Musterort

Authorised to represent: Markus Mustermann

e-mail: office@musterfirma.com
Telephone: +49 47114 654165
Imprint: https://www.testfirma.de/impressum

Storage duration

It is a general criterion for us that we only store personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may also be exceeded. This means that we delete personal data as soon as the reason for the data processing no longer exists. If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible, provided there is no obligation to store it.

We will inform you below about the specific duration of the respective data processing if we have further information on this.

Rights under the General Data Protection Regulation

According to Article 13 GDPR, you have the following rights to ensure fair and transparent processing of data:

  • According to Article 15 GDPR, you have a right to information about whether we process your data. If this is the case, you have the right to receive a copy of the data and the following information:
    • the purpose for which we carry out the processing;
    • the categories, i.e. the types of data that are processed;
    • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
    • how long the data will be stored;
    • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
    • that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
    • the origin of the data if we have not collected it from you;
    • whether profiling is carried out, i.e. whether data is automatically analysed in order to create a personal profile of you.
  • According to Article 16 GDPR, you have a right to rectification of data, which means that we must correct data if you find errors.
  • According to Article 17 GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you may request the erasure of your data.
  • According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
  • According to Article 19 GDPR, you have the right to data portability, which means that we will provide you with your data in a commonly used format upon request.
  • According to Article 21 GDPR, you have the right to object, which will result in a change in the processing after enforcement.
    • If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally honour this objection.
    • If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
    • If data is used for profiling purposes, you can object to this type of data processing at any time. We may then no longer use your data for profiling.
  • Under Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/ and for Germany you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI)turn.

In short: You have rights - do not hesitate to contact the responsible body listed above!

Security of data processing

We have implemented both technical and organisational measures to protect personal data. Where possible, we encrypt or pseudonymise personal data. This makes it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR refers to "data protection by design and by default", meaning that both software (e.g. forms) and hardware (e.g. access to the server room) should always be designed with security in mind and appropriate measures should be taken. If necessary, we will go into more detail on specific measures below.

TLS encryption with https

TLS, encryption and https sound very technical - and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transmit data tap-proof on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured - nobody can "listen in".

We have thus introduced an additional layer of security and fulfil data protection through technology design Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognise the use of this data transmission protection by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend a Google search for "Hypertext Transfer Protocol Secure wiki" to get good links to further information.

Communication

Communication Summary
👥 Data subjects: Anyone who communicates with us by telephone, e-mail or online form
📓 Processed data: e.g. telephone number, name, email address, form data entered. You can find more details on this in the respective contact type used
🤝 Purpose: Handling communication with customers, business partners, etc.
📅 Storage period: Duration of the business case and the statutory provisions
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate with us by telephone, e-mail or online form, personal data may be processed.

As a rule, the data is stored for the duration of the business transaction or as long as required by law. The data is processed for the purpose of conducting our business activities.

Telephone

When you call us, the call data is stored pseudonymised on the respective end device and with the telecommunications provider used. In addition, data such as your name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to your enquiry. The data is deleted as soon as the business transaction has been completed and legal requirements permit.

e-mail

When you communicate with us by email, data is stored on the respective end device (computer, laptop, smartphone, etc.) and data is stored on the email server. The data is deleted as soon as the business transaction has been completed and legal requirements permit.

Online forms

When you communicate with us using an online form, data is stored on our web server. The data is deleted as soon as the business transaction has been completed and legal requirements permit.

Legal basis

The processing of the data is based on the following legal bases:

  • Art. 6 para. 1 lit. a GDPR (consent): You give us your consent to store your data and to use it for purposes relating to the business transaction;
  • Art. 6 para. 1 lit. b GDPR (contract): It is necessary for the fulfilment of a contract with you or a processor, such as the telephone provider, or we need to process the data for pre-contractual activities, such as the preparation of an offer;
  • Art. 6 para. 1 lit. f GDPR (legitimate interests): We want to handle customer enquiries and business communication in a professional manner. This requires certain technical facilities such as email programmes, exchange servers and mobile network operators in order to operate communication efficiently.

Webhosting

Web hosting summary
👥 Affected parties: Visitors to the website
🤝 Purpose: professional hosting of the website and securing its operation
📓 Processed data: IP address, time of the website visit, browser used and other data. You can find more details on this below or from the web hosting provider used.
📅 Storage period: depending on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or example.com.

If you want to view a website on a screen, you use a programme called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari.

This web browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why this is usually done by professional providers. These providers offer web hosting and thus ensure reliable and error-free storage of website data.

When the browser on your computer (desktop, laptop, smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data; on the other hand, the web server must also store data for a certain period of time in order to ensure proper operation.

By way of illustration:

Browser and web server

Why do we process personal data?

The purposes of data processing are:

  1. Professional website hosting and operational security
  2. For reasons of operational security and for the creation of access statistics

What data is processed?

Even while you are currently visiting our website, our web server, i.e. the computer on which this website is stored, usually automatically saves data such as

  • the complete Internet address (URL) of the website accessed (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=121751884)
  • Browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. Windows 10)
  • the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
  • the host name and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
  • Date and time
  • in files, the so-called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for a fortnight and then automatically deleted. We do not pass this data on, but we cannot rule out the possibility of this data being viewed by the authorities in the event of unlawful behaviour.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

Legal basis

The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to be able to present the company securely and user-friendly on the Internet.

Cookies

Cookies summary
👥 Affected parties: Visitors to the website
🤝 Purpose: depends on the respective cookie. You can find more details on this below or from the manufacturer of the software that sets the cookie.
📓 Processed data: Depending on the cookie used. You can find more details on this below or from the manufacturer of the software that sets the cookie.
📅 Storage duration: depending on the cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

HTTP Cookie Interaction between browser and web server

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other "malware". Cookies also cannot access information on your PC.

Cookie data can look like this, for example:

Name: _ga
Value: GA1.2.1326744211.152121751884-9
Intended use: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly explain the different types of HTTP cookies.

A distinction can be made between 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic website functions. For example, these cookies are needed when a user places a product in the shopping basket, then continues surfing on other pages and only goes to the checkout later. These cookies ensure that the shopping basket is not deleted even if the user closes their browser window.

Purposeful cookies
These cookies collect information about user behaviour and whether the user receives any error messages. These cookies are also used to measure the loading time and the behaviour of the website with different browsers.

Target-orientated cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also known as targeting cookies. They are used to deliver customised advertising to the user. This can be very practical, but also very annoying.

When you visit a website for the first time, you are usually asked which of these cookie types you would like to allow. And of course this decision is also stored in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details on this below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalise which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.

Storage duration of cookies

The storage period depends on the cookie in question and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

Right to object - how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can then decide for each individual cookie whether or not to allow it. The procedure differs depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "deactivate cookies Chrome" in the case of a Chrome browser.

Legal basis

The so-called "cookie guidelines" have been in place since 2009. This stipulates that the storage of cookies is a Consent (Article 6(1)(a) GDPR) from you. However, there are still very different reactions to these directives within the EU countries. In Austria, however, this directive has been implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For strictly necessary cookies where no consent has been given legitimate interests (Article 6(1)(f) GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and cookies are often absolutely necessary for this.

In the following sections, you will be informed in more detail about the use of cookies if the software used utilises cookies.

Web Analytics

Web Analytics privacy policy summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimise the website.
📓 Processed data: Access statistics that contain data such as access locations, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. You can find more details on this in the respective web analytics tool used.
📅 Storage period: depending on the web analytics tool used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behaviour of website visitors, known as web analytics or web analysis for short. This involves collecting data that is stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). The data is used to create analyses of user behaviour on our website and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (known as an A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting services on the one hand and ensure that you feel completely at ease on our website on the other. With the help of web analysis tools, we can take a closer look at the behaviour of our website visitors and then improve our website accordingly for you and for us. For example, we can recognise the average age of our visitors, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimise the website and thus adapt it to your needs, interests and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, the content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use are generally stored, for example. If you have agreed that location data may also be collected, this may also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymised (i.e. in an unrecognisable and shortened form). For the purposes of testing, web analysis and web optimisation, no direct data such as your name, age, address or email address is stored. All this data, if collected, is stored in pseudonymised form. This means that you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.

Schematic data flow in Google Analytics

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, while other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may also be exceeded.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offering both technically and economically. With the help of web analytics, we recognise errors on the website, can identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests).

As web analytics tools use cookies, we recommend that you also read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on special web analytics tools, if available, can be found in the following sections.

Google Optimize privacy policy

We use Google Optimize, a website optimisation tool, on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. You can find out more about the data that is processed through the use of Google Optimise in the privacy policy at https://policies.google.com/privacy?hl=en-US .

Facebook pixel privacy policy

We use the Facebook pixel from Facebook on our website. We have implemented a code on our website for this purpose. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you have come to our website via Facebook ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to match your user data (customer data such as IP address, user ID) with the data of your Facebook account. Facebook then deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of adverts. If you are a Facebook user and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services and products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better customised to your wishes and interests. This means that Facebook users (provided they have allowed personalised advertising) see suitable advertising. Facebook also uses the data collected for analysis purposes and its own adverts.

Below we show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6121751884-7
Intended use: Facebook uses this cookie to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf...1.0.Bdeiuf.
Intended use: This cookie is used to ensure that Facebook Pixel works properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062121751884-3
Value: Name of the author
Intended use: This cookie stores the text and name of a user who leaves a comment, for example.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (URL des Autors)
Intended use: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: E-mail address of the author
Intended use: This cookie stores the user's e-mail address, provided they have entered it on the website.
Expiry date: after 12 months

Remark: The cookies mentioned above relate to individual user behaviour. Especially when using cookies, changes in Facebook can never be ruled out.

If you are logged in to Facebook, you can change your settings for adverts under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen yourself. If you are not a Facebook user, you can click on http://www.youronlinechoices.com/de/praferenzmanagement/ manage your usage-based online advertising. There you have the option of deactivating or activating providers.

If you want to find out more about Facebook's data protection, we recommend that you read the company's own data policy on https://www.facebook.com/policy.php.

Facebook automatic extended synchronisation privacy policy

We have also activated Automatic Advanced Matching as part of the Facebook pixel function. This function of the pixel enables us to send hashed emails, names, gender, city, state, postcode and date of birth or telephone number as additional information to Facebook, provided you have provided us with this data. This activation enables us to customise advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Analytics privacy policy

Google Analytics privacy policy summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimise the website.
📓 Processed data: Access statistics that contain data such as access locations, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. You can find more details on this below in this privacy policy.
📅 Storage duration: depending on the properties used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Analytics?

We use the Google Analytics (GA) analysis tracking tool from the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics enable us to better customise our website and our service to your wishes. In the following, we will go into more detail about the tracking tool and inform you in particular about what data is stored and how you can prevent this.

Google Analytics is a tracking tool used to analyse traffic on our website. For Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behaviour. These may include the following reports:

  • Target group reports: We use target group reports to get to know our users better and know more precisely who is interested in our service.
  • Ad reports: Ad reports make it easier for us to analyse and improve our online advertising.
  • Acquisition reports: Acquisition reports provide us with helpful information on how we can get more people interested in our service.
  • Behavioural reports: Here we learn how you interact with our website. We can track which route you take on our site and which links you click on.
  • Conversion reports: Conversion is a process in which you perform a desired action as a result of a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically analysed data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognises you as a new user. The next time you visit our site, you will be recognised as a "returning" user. All collected data is stored together with this user ID. This is what makes it possible to analyse pseudonymous user profiles in the first place.

In order to be able to analyse our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on any Google Analytics data unless we as the website operator authorise this. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152121751884-5
Intended use: By default, analytics.js uses the _ga cookie to store the user ID. It is basically used to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152121751884-1
Intended use: The cookie is also used to differentiate between website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Intended use: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is named _dc_gtm_ .
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Intended use: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expiry date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Intended use: This cookie can be used to track your behaviour on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Intended use: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Intended use: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Intended use: This cookie is used to set new sessions for returning visitors. It is a session cookie and is only stored until you close the browser.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Intended use: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This may have been another page or an advert.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Intended use: The cookie is used to store customised user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Remark: This list cannot claim to be exhaustive, as Google changes its choice of cookies from time to time.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "travelling" on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving it. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate (bounce rate): A bounce is when you only view one page on our website and then leave our website again.

Account creation: When you create an account on our website or place an order, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.

Technical information: The technical information includes your browser type, your internet provider or your screen resolution.

Source of origin: Google Analytics and we are of course also interested in which website or which advert you came to our site from.

Other data includes contact details, any ratings, the playing of media (e.g. when you play a video on our site), the sharing of content via social media or adding it to your favourites. The list is not exhaustive and is only intended to provide a general overview of data storage by Google Analytics.

How long and where is the data stored?

Google has distributed its servers all over the world. Most of the servers are located in America and therefore your data is mostly stored on American servers. Here you can read exactly where the Google data centres are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. Every Google data centre has appropriate emergency programmes for your data. If, for example, the hardware at Google fails or natural disasters paralyse servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other so-called event data, we have the option of selecting a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics has a standardised retention period of 26 months for your user data. Your user data will then be deleted. However, we have the option of selecting the retention period for user data ourselves. There are five options available to us for this:

  • Cancellation after 14 months
  • Cancellation after 26 months
  • Cancellation after 38 months
  • Cancellation after 50 months
  • No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period of time selected by us. In this case, the retention period is reset each time you visit our website again within the specified period.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is an amalgamation of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to obtain information about your data and to update, delete or restrict it. You can use the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de and install it. Please note that this add-on only deactivates data collection by Google Analytics.

If you want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offer technically and economically. With the help of Google Analytics, we recognise errors on the website, can identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests).

We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymisation

We have implemented IP address anonymisation from Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymisation or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

You can find more information on IP anonymisation at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographic characteristics and interests

We have activated the functions for advertising reports in Google Analytics. The reports on demographic characteristics and interests contain information on age, gender and interests. This allows us to get a better picture of our users without being able to assign this data to individual persons. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can control the use of the activities and information of your Google account under "Advertising settings" on https://adssettings.google.com/authenticated via checkbox.

If you click on the following Deactivation link you can prevent Google from recording further visits to this website. Please note: Deleting cookies, using the incognito/private mode of your browser or using a different browser will result in data being collected again.

Deactivate Google Analytics

Google Analytics data processing addendum

We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the "Data Processing Addendum" in Google Analytics.

You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated Google signals in Google Analytics. This updates the existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) to obtain summarised and anonymised data from you, provided you have allowed personalised ads in your Google account.

The special thing about it is that it is cross-device tracking. This means that your data can be analysed across devices. By activating Google signals, data is collected and linked to your Google account. For example, Google can recognise when you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

Google Analytics also uses Google signals to collect additional visitor data such as location, search history, YouTube history and data about your actions on our website. This enables Google to provide us with better advertising reports and more useful information about your interests and demographic characteristics. This includes your age, what language you speak, where you live and what gender you are. Social criteria such as your profession, your marital status or your income are also included. All these characteristics help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behaviour, wishes and interests. This enables us to optimise and adapt our services and products for you. This data expires by default after 26 months. Please note that this data is only collected if you have allowed personalised advertising in your Google account. This is always summarised and anonymous data and never individual data. You can manage or delete this data in your Google account.

Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimise the website.
📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. More details can be found below and in the Google Analytics privacy policy.
📅 Storage duration: depending on the properties used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Site Kit?

We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Site Kit, we can quickly and easily view statistics from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated into Google Site Kit also collect personal data from you, among other things. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant for you in this context.

Google Site Kit is a plugin for the WordPress content management system. With this plugin, we can view important website analysis statistics directly in our dashboard. These are statistics that are collected by other Google products. First and foremost Google Analytics. In addition to Google Analytics, the Google Search Console, Page Speed Insight, Google AdSense, Google Optimise and Google Tag Manager services can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. We want you to feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical analyses help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these analyses. Site Kit makes our work much easier in this respect because we can view and analyse the statistics of Google products directly in the dashboard. This means we no longer have to log in separately for each tool. Site Kit therefore always provides a good overview of the most important analysis data.

What data is stored by Google Site Kit?

If you have actively consented to tracking tools in the cookie notice (also known as a script or banner), Google products such as Google Analytics will set cookies and data about you, such as your user behaviour, will be sent to Google, where it will be stored and processed. This also includes storing personal data such as your IP address.

We have separate text sections in this privacy policy for more detailed information on the individual services. For example, take a look at our privacy policy for Google Analytics. Here we go into great detail about the data collected. You will learn how long Google Analytics stores, manages and processes data, which cookies may be used and how you can prevent data storage. We also have separate privacy policies with comprehensive information for other Google services such as Google Tag Manager and Google AdSense.

Below we show you examples of Google Analytics cookies that can be set in your browser if you have given your consent to data processing by Google. Please note that these cookies are only a selection:

Name: _ga
Value:2.1326744211.152121751884-2
Intended use: By default, analytics.js uses the _ga cookie to store the user ID. It is basically used to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value:2.1687193234.152121751884-7
Intended use: This cookie is also used to differentiate between website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Intended use: This cookie is used to lower the request rate.
Expiry date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are distributed worldwide. Most of the servers are located in the United States and it is therefore easily possible that your data will also be stored there. On https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the company provides servers.

Data collected by Google Analytics is stored for a standardised period of 26 months. Your user data will then be deleted. The retention period applies to all data linked to cookies, user recognition and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to receive information about your data and to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most common browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of Google Site Kit requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offer technically and economically. With the help of Google Site Kit, we recognise errors on the website, can identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests).

To find out more about data processing by Google, we recommend that you read Google's comprehensive privacy policy at https://policies.google.com/privacy?hl=de.

Google Tag Manager privacy policy

Google Tag Manager privacy policy summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Organisation of the individual tracking tools
📓 Processed data: The Google Tag Manager does not store any data itself. The data is collected by the tags of the web analytics tools used.
📅 Storage period: depending on the web analytics tool used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is the Google Tag Manager?

For our website, we use the Google Tag Manager from Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Google Tag Manager allows us to centrally integrate and manage code sections from various tracking tools that we use on our website.

In this privacy policy, we would like to explain in more detail what Google Tag Manager does, why we use it and how data is processed.

Google Tag Manager is an organisational tool that allows us to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that record (track) your activities on our website, for example. For this purpose, JavaScript code sections are inserted into the source code of our website. The tags often originate from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the Manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organisation is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what you are most interested in, where we can improve our services and which people we should show our offers to. And for this tracking to work, we have to integrate the corresponding JavaScript codes into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track. That's why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. The Google Tag Manager also offers an easy-to-use user interface and no programming knowledge is required. This allows us to keep order in our tag jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set any cookies or store any data. It acts as a mere "manager" of the implemented tags. The data is recorded by the individual tags of the various web analysis tools. The data is channelled through the Google Tag Manager to the individual tracking tools and is not saved.

However, the situation is completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behaviour is usually collected, stored and processed with the help of cookies. Please read our data protection texts for the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to receive anonymised data from us. However, this only concerns the use and utilisation of our Tag Manager and not your data that is stored via the code sections. We allow Google and others to receive selected data in anonymised form. We therefore consent to the anonymous sharing of our website data. Despite extensive research, we were unable to find out exactly which summarised and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google summarises the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking involves comparing our own results with those of our competitors. Processes can be optimised on the basis of the information collected.

How long and where is the data stored?

When Google stores data, this data is stored on Google's own servers. The servers are distributed all over the world. Most of them are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can find out exactly where the Google servers are located.

You can find out how long the individual tracking tools store your data in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts on the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of Google Tag Manager requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offer technically and economically. With the help of Google Tag Managers, we can improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests).

If you would like to find out more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

WP Statistics Privacy Policy

WP Statistics Privacy Policy Summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimise the website.
📓 Processed data: Access statistics that contain data such as anonymised IP addresses, duration of the website visit or your click behaviour.
📅 Storage period: the data is stored until it is no longer required for the purposes for which it was collected
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is WP Statistics?

We use the analytics plugin WP Statistics on our website. This plugin was developed by Veronalabs (5460 W Main St, Verona, NY 13478, United States), an American software company. This plugin provides us with simple statistics on how you as a user use our website. In this privacy policy, we go into more detail about the analysis tool and show you which data is stored where and for how long.

This plugin is an analytics software that has been specially developed for websites that use the WordPress content management system. WordPress helps us to easily edit our website even without programming knowledge. WP Statistics can collect data about how long you spend on our website, which subpages you visit, how many visitors there are on the website or which website you came to us from. No cookies are set by WP Statistics and you cannot be identified as a person by the data collected.

Why do we use WP Statistics?

With the help of WP Statistics, we obtain simple statistics that help us to make our website even more interesting and better for you. Our website and the content, products and/or services offered on it should fulfil your requirements and wishes as well as possible. In order to achieve this goal, we naturally also need to find out where we should make improvements and changes. The statistics we receive help us to get one step closer to this goal.

What data is stored by WP Statistics?

WP Statistics does not use cookies and the data collected is only used to compile anonymised statistics on the use of our website. WP Statistics also anonymises your IP address. You as a person cannot be identified.

WP Statistics collects visitor data (so-called Visitos'Data) when your web browser connects to our web server. This data is stored in our database on our server. This includes, for example

  • the address (URL) of the website accessed
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and IP address of the device from which access is made
  • Date and time
  • Country/city information
  • Number of visitors coming from a search engine
  • Duration of the website visit
  • Clicks on the website

The data will not be passed on or sold.

How long and where is the data stored?

All data is stored locally on our web server. The data is stored on our web server until it is no longer required for the above-mentioned purposes.

How can I delete my data or prevent data storage?

You have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also withdraw your consent to the processing of data at any time.

Legal basis

The use of WP Statistics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offering both technically and economically. With the help of WP Statistics, we recognise errors on the website, can identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests).

We have now provided you with the most important information on data processing by WP Analytics. As the plugin does not use cookies and the data for statistical analysis is stored locally on the web server, your data is handled very carefully here. If you want to find out more about WP Analytics, you should read the company's privacy policy at https://wp-statistics.com/privacy-and-policy/ view.

E-mail marketing

Email marketing summary
👥 Affected parties: Newsletter subscribers
🤝 Purpose: Direct advertising by e-mail, notification of system-relevant events
📓 Processed data: Data entered during registration, but at least the email address. You can find more details on this in the email marketing tool used.
📅 Storage period: Duration of the existence of the subscription
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is email marketing?

In order to keep you up to date, we also use the option of e-mail marketing. If you have consented to receiving our emails or newsletters, your data will also be processed and stored. Email marketing is a sub-area of online marketing. It involves sending news or general information about a company, products or services by email to a specific group of people who are interested in them.

If you want to take part in our e-mail marketing (usually by newsletter), you normally just need to register with your e-mail address. To do this, you fill in an online form and send it off. However, we may also ask you to provide your title and name so that we can write to you personally.

Basically, the registration for newsletters works with the help of the so-called "double opt-in procedure". After you have registered for our newsletter on our website, you will receive an e-mail confirming your newsletter registration. This ensures that the e-mail address belongs to you and that no-one has registered with a third-party e-mail address. We or a notification tool used by us logs each individual registration. This is necessary so that we can prove that the registration process is legally correct. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, it is also logged when you make changes to your stored data.

Why do we use email marketing?

We naturally want to stay in contact with you and always provide you with the most important news about our company. To do this, we use email marketing - often simply referred to as "newsletters" - as an essential part of our online marketing. If you agree to this or if it is permitted by law, we will send you newsletters, system emails or other notifications by email. When we use the term "newsletter" in the following text, we mainly mean e-mails sent regularly. Of course, we do not want to bother you in any way with our newsletters. That is why we always endeavour to offer only relevant and interesting content. For example, you can find out more about our company, our services or products. As we are constantly improving our offers, you will always find out via our newsletter when there is news or when we are offering special, lucrative promotions. If we commission a service provider who offers a professional dispatch tool for our email marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to achieve our corporate goals.

What data is processed?

If you become a subscriber to our newsletter via our website, you confirm your membership of an e-mail list by e-mail. In addition to your IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you consent to this data storage. In addition, information about your device or your favourite content on our website may also be stored. You can find out more about the storage of data when you visit a website in the "Automatic data storage" section.

Duration of data processing

If you unsubscribe your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove that you gave your consent at the time. We may only process this data if we have to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual cancellation request at any time. If you permanently revoke your consent, we reserve the right to store your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course retain your e-mail address.

Cancellation - how can I cancel my subscription?

You have the option of cancelling your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This normally only takes a few seconds or one or two clicks. You will usually find a link to cancel your newsletter subscription at the end of every email. If you really cannot find the link in the newsletter, please contact us by e-mail and we will cancel your newsletter subscription immediately.

Legal basis

Our newsletter is sent on the basis of your consent. Consent (Article 6(1)(a) GDPR). This means that we may only send you a newsletter if you have actively subscribed to it beforehand. If consent is not required, the newsletter will be sent on the basis of the legitimate interest in direct marketing (Article 6(1)(f)), insofar as this is legally permitted. Even if we commission a service provider, this is done on the basis of our legitimate interest. We record your registration process so that we can always prove that it complies with our laws.

Information on specific email marketing services and how they process personal data, if available, can be found in the following sections.

ManyChat privacy policy

We use ManyChat on our website, a service for our chat and email marketing. The service provider is the American company ManyChat Inc, 535 Mission St, San Francisco, CA 94105, USA. You can find out more about the data processed through the use of ManyChat in the privacy policy at https://manychat.com/privacy.html. 

MailChimp privacy policy

MailChimp privacy policy summary
👥 Affected parties: Newsletter subscribers
🤝 Purpose: Direct advertising by e-mail, notification of system-relevant events
📓 Processed data: Data entered during registration, but at least the e-mail address.
📅 Storage period: Duration of the existence of the subscription
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is MailChimp?

Like many other websites, we also use the services of the newsletter company MailChimp on our website. MailChimp is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily by newsletter. With MailChimp, we don't have to install anything and can still draw from a pool of really useful functions. In the following, we take a closer look at this e-mail marketing service and inform you about the most important aspects relevant to data protection.

MailChimp is a cloud-based newsletter management service. "Cloud-based" means that we do not have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - which is available via the internet - on an external server. This way of using software is also known as SaaS (Software as a Service). The following diagram shows schematically how mailchimp distributes emails to newsletter recipients.

Systematic function of mailchimp

With MailChimp, we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can carry out individual campaigns, regular campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (sending at a predefined time and frequency) and follow-up campaigns.

Why do we use MailChimp on our website?

We generally use a newsletter service so that we can stay in touch with you. We want to tell you what's new with us or what attractive offers we currently have in our programme. We always look for the simplest and best solutions for our marketing measures. And that's why we opted for Mailchimp's newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. This allows us to create interesting and attractive newsletters in just a short time. The design templates offered allow us to personalise each newsletter and thanks to the "Responsive Design", our content is also displayed legibly and beautifully on your smartphone (or other mobile device).

Using tools such as the A/B test or the extensive analysis options, we can see very quickly how our newsletters are received by you. This allows us to react if necessary and improve our offer or our services.

Another advantage is Mailchimp's "cloud system". The data is not stored and processed directly on our server. We can retrieve the data from external servers and thus conserve our storage space. In addition, the maintenance effort is significantly lower.

What data is stored by MailChimp?

The Rocket Science Group LLC (MailChimp) maintains online platforms that enable us to contact you (if you have subscribed to our newsletter). If you become a subscriber to our newsletter via our website, you confirm your membership of a MailChimp email list by email. The date of registration and your IP address are stored so that MailChimp can also prove that you have registered with the "list provider". MailChimp also stores your email address, name, physical address and demographic information such as language or location.

This information is used to send you emails and to enable certain other MailChimp functions (such as analysing the newsletter).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some data with third-party advertising partners to better understand the interests and concerns of its customers in order to provide more relevant content and targeted advertising.

Using so-called "web beacons" (small graphics in HTML emails), MailChimp can determine whether the email has arrived, whether it has been opened and whether links have been clicked on. All this information is stored on the MailChimp servers. This provides us with statistical analyses and allows us to see exactly how well our newsletter was received by you. In this way, we can customise our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. This can be used, for example, to technically optimise the sending process or to determine the location (country) of the recipient.

The following cookies can be set by Mailchimp. This is not a complete list of cookies, but rather an exemplary selection:

Name: AVESTA_ENVIRONMENT
Value: Prod
Intended use: This cookie is necessary to provide the Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiry date: after the end of the meeting

Name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001121751884-3
Intended use: The cookie is used to distinguish a human from a bot. This allows secure reports to be created about the use of a website.
Expiry date: after 2 hours

Name: bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Intended use: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a secure and simple virtual payment process. For this purpose, the user is identified anonymously on the website.
Expiry date: after 2 hours

Name: _abck
Value: 8D545C8CCA4C3A50579014C449B045121751884-9
Intended use: We were unable to find out more information about the purpose of this cookie
Expiry date: after one year

Sometimes it can happen that you open our newsletter via a specified link for better display. This is the case, for example, if your email programme is not working or the newsletter is not displayed correctly. The newsletter will then be displayed via a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. Personal data may be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence over it. In the "Cookie Statement" of MailChimp (under: https://mailchimp.com/legal/cookies/) you can find out exactly how and why the company uses cookies.

How long and where is the data stored?

As MailChimp is an American company, all data collected is also stored on American servers.

In principle, the data remains permanently stored on Mailchimp's servers and is only deleted if you request this. You can have your contact deleted by us. This will permanently remove all your personal data for us and anonymise you in the Mailchimp reports. However, you can also request the deletion of your data directly from MailChimp. All your data will then be removed there and we will receive a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time by clicking on the link at the bottom of the email you receive. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Deactivating or deleting cookies works slightly differently depending on the browser. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The sending of our newsletter by Mailchimp is based on your consent. Consent (Article 6(1)(a) GDPR). This means that we may only send you a newsletter if you have actively subscribed to it beforehand. If consent is not required, the newsletter will be sent on the basis of the legitimate interest in direct marketing (Article 6(1)(f)), insofar as this is permitted by law. We record your registration process so that we can always prove that it complies with our laws.

You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/Information on data protection at MailChimp (Privacy) can be found at https://mailchimp.com/legal/privacy/ read more.

MailChimp order data processing contract

We have concluded a contract with MailChimp for commissioned data processing (Data Processing Addendum). This contract serves to secure your personal data and ensures that MailChimp complies with the applicable data protection regulations and does not pass on your personal data to third parties.

You can find more information on this contract at https://mailchimp.com/legal/data-processing-addendum/.

Online marketing

Online marketing privacy policy summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimise the website.
📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. Personal data such as name or email address may also be processed. You can find more details on this in the online marketing tool used.
📅 Storage period: depending on the online marketing tools used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Our online marketing measures are also aimed at drawing people's attention to our website. We therefore use online marketing to show our offer to many interested people. This usually involves online advertising, content marketing or search engine optimisation. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to show our content only to those people who are actually interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without conscious measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and also constantly provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. The purpose of these online marketing tools is ultimately to optimise our offering.

What data is processed?

To ensure that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored in cookies (small text files), for example. With the help of this data, we can not only advertise in the traditional way, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and store your data accordingly. For example, the named cookies store which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or which website you came to us from. Technical information may also be stored. For example, your IP address, which browser you are using, from which end device you are visiting our website or the time when you accessed our website and when you left it again. If you have consented to us determining your location, we can also store and process this.

Your IP address is stored in pseudonymised form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or email address, is also only stored in pseudonymised form as part of the advertising and online marketing process. We are therefore unable to identify you as a person; we only store the pseudonymised, saved information in the user profiles.

The cookies may also be used, analysed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) may also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data to the user profile.

With all the advertising tools we use that store your data on their servers, we only ever receive summarised information and never data that makes you identifiable as an individual. The data only shows how well advertising measures worked. For example, we can see which measures led you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. You can usually find detailed information about the individual cookies used by the provider in the respective data protection declarations of the individual providers.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

As cookies may be used with online marketing tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by online marketing tools.

We also have a legitimate interest in measuring online marketing measures in order to optimise our offer and our measures with the help of the data obtained. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests).

Information on special online marketing tools - if available - can be found in the following sections.

Facebook Conversions API privacy policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Facebook Inc. Facebook Ireland Ltd (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region. You can find out more about the data processed through the use of Facebook Conversions API in the privacy policy at https://www.facebook.com/about/privacy.

Facebook Custom Audiences privacy policy

We use Facebook Custom Audiences, a server-side event tracking tool, on our website. The service provider is the American company Facebook Inc. Facebook Ireland Ltd (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region. You can find out more about the data processed through the use of Facebook Custom Audiences in the privacy policy at https://www.facebook.com/about/privacy . 

Google Ads (Google AdWords) conversion tracking privacy policy summary
👥 Affected parties: Visitors to the website
🤝 Purpose: economic success and the optimisation of our service performance.
📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. Personal data such as name or email address may also be processed.
📅 Storage period: Conversion cookies usually expire after 30 days and do not transmit any personal data
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is Google Ads conversion tracking?

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. In this way, we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better customise our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to gain a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you go from being a purely interested website visitor to an active visitor. This always happens when you click on our advert and then carry out another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads advert. For example, we can see whether products are purchased, services are utilised or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our services on other websites. The aim is to ensure that our advertising campaigns only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, adverts, ad groups and campaigns lead to the desired customer actions. We can see how many customers interact with our adverts on a device and then carry out a conversion. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimise our online marketing measures. We can also use the data obtained to make our website more interesting for you and customise our advertising offer even more individually to your needs.

What data is stored with Google Ads Conversion Tracking?

We have integrated a conversion tracking tag or code snippet on our website in order to better analyse certain user actions. If you click on one of our Google Ads adverts, the "Conversion" cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here is the data of the most important cookies for Google's conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ121751884-3
Intended use: This cookie saves every conversion you make on our site after you have come to us via a Google Ad.
Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Intended use: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

Remark: The _gac cookie only appears in connection with Google Analytics. The above list is not exhaustive, as Google always uses other cookies for analytical analyses.

As soon as you complete an action on our website, Google recognises the cookie and saves your action as a so-called conversion. As long as you are browsing our website and the cookie has not yet expired, we and Google will recognise that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. For adverts that Google displays in various places on the web, cookies with the name "__gads" or "_gac" may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js using the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tag labelling of Google Ads has been set up. Unlike cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report with statistical analyses from Google. For example, we find out the total number of users who have clicked on our advert and we can see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name "Conversion" and "_gac" (which is used in connection with Google Analytics) have an expiry date of 3 months.

How can I delete my data or prevent data storage?

You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works slightly differently for each browser. You can find instructions on how to manage cookies in your browser here:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not want to have any cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether or not to allow it. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Please note that deactivating these cookies does not prevent advertisements, but only personalised advertising.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by Google Ads Conversion Tracking.

We also have a legitimate interest in using Google Ads Conversion Tracking to optimise our online service and our marketing measures. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests).

If you would like to find out more about data protection at Google, we recommend Google's general privacy policy: https://policies.google.com/privacy?hl=de.

Cookiebot privacy policy

Cookiebot privacy policy summary
👥 Affected: Website visitors
🤝 Purpose: Obtaining consent for certain cookies and thus the use of certain tools
📓 Processed data: Data for managing the cookie settings such as IP address, time of consent, type of consent, individual consents. You can find more details on this in the respective tool used.
📅 Storage period: the data will be deleted after one year
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is Cookiebot?

We use functions of the provider Cookiebot on our website. The company behind Cookiebot is Cybot A/S, Havnegade 39, 1058 Copenhagen, DK. Cookiebot offers us, among other things, the opportunity to provide you with a comprehensive cookie notice (also known as a cookie banner or cookie notice). By using this function, data from you can be sent to Cookiebot or Cybot, stored and processed. In this privacy policy, we inform you why we use Cookiebot, what data is transferred and how you can prevent this data transfer.

Cookiebot is a software product from the company Cybot. The software automatically creates a GDPR-compliant cookie notice for our website visitors. In addition, the technology behind Cookiebot scans, monitors and analyses all cookies and tracking measures on our website.

Why do we use Cookiebot on our website?

We take data protection very seriously. We want to show you exactly what happens on our website and which of your data is stored. Cookiebot helps us to get a good overview of all our cookies (first-party and third-party cookies). This enables us to provide you with accurate and transparent information about the use of cookies on our website. You always receive an up-to-date and data protection-compliant cookie notice and decide for yourself which cookies you allow and which you do not.

What data is stored by Cookiebot?

If you allow cookies, the following data will be transmitted to Cybot, stored and processed.

  • IP address (in anonymised form, the last 3 digits are set to 0)
  • Date and time of your consent
  • our website URL
  • Technical browser data
  • Encrypted, anonymous key
  • the cookies that you have authorised (as proof of consent)

The following cookies are set by Cookiebot if you have consented to the use of cookies:

Name: CookieConsent
Value: {stamp:’P7to4eNgIHvJvDerjKneBsmJQd9121751884-2
Intended use: Your consent status is stored in this cookie. This allows our website to read and follow the current status on future visits.
Expiry date: after one year

Name: CookieConsentBulkTicket
Value: kDSPWpA%2fjhljZKClPqsncfR8SveTnNWhys5NojaxdFYBPjZ2PaDnUw%3d%3121751884-6
Intended use: This cookie is set if you allow all cookies and have therefore activated "collective consent". The cookie then stores a separate, random and unique ID.
Expiry date: after one year

Remark: Please bear in mind that this is an exemplary list and that we cannot claim to be exhaustive. In the cookie declaration under https://www.cookiebot.com/de/cookie-declaration/ you can see which other cookies can be used.

According to Cybot's privacy policy, the company does not resell personal data. However, Cybot does pass on data to trusted third parties or subcontractors who help the company to achieve its own business objectives. Data is also passed on if this is legally required.

How long and where is the data stored?

All data collected is transferred, stored and forwarded exclusively within the European Union. The data is stored in an Azure data centre (cloud provider is Microsoft). On  https://azure.microsoft.com/de-de/global-infrastructure/regions/ to learn more about all "Azure regions". All user data will be deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after cancellation of the Cookiebot service.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice. Another option to prevent data processing or to manage it according to your wishes is offered by your browser. Depending on the browser, cookie management works slightly differently. Here you will find instructions for the currently most popular browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

If you consent to cookies, your personal data will be processed and stored via these cookies. If we are informed by your Consent (Article 6(1)(a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. Cookiebot is used to manage consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website in an efficient and legally compliant manner, which is a Legitimate interest (Article 6(1)(f) GDPR).

If you would like to learn more about the privacy policy of "Cookiebot" or the company behind it, Cybot, we recommend that you read the privacy policy at https://www.cookiebot.com/de/privacy-policy/to read through.

Social Media

Social media privacy policy summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Optimisation of our service performance
📓 Processed data: Data such as telephone numbers, email addresses, contact details, user behaviour data, information about your device and your IP address.
You can find more details on this in the respective social media tool used.
📅 Storage duration: depending on the social media platforms used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, if you click on a social button on our website and are forwarded directly to our social media presence. Social media or social media refers to websites and apps through which registered members can produce content, share content openly or in specific groups and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and socialise online. With our social media presence, we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily used to carry out web analyses. The aim of these analyses is to be able to develop more precise and personalised marketing and advertising strategies. Depending on your behaviour on a social media platform, the analysed data can be used to draw conclusions about your interests and create user profiles. This also enables the platforms to present you with customised advertisements. Cookies are usually set in your browser for this purpose, which store data on your user behaviour.

Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.

What data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. However, it usually involves data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Data can be linked to your profile, especially if you have a profile on the social media channel you are visiting and are logged in.

All data that is collected via a social media platform is also stored on the provider's servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective company's privacy policy. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or wish to assert corresponding rights.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. For example, the social media platform Facebook stores data until it is no longer required for its own purposes. However, customer data that is compared with our own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may be exceeded.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

As social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your personal data for the purpose of fast and good communication with you or other customers and business partners. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.

Information on specific social media platforms - if available - can be found in the following sections.

Facebook privacy policy

Facebook privacy policy summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Optimisation of our service performance
📓 Processed data: Data such as customer data, user behaviour data, information about your device and your IP address.
You can find more details below in the privacy policy.
📅 Storage period: until the data is no longer useful for Facebook's purposes
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible experience. Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official term used by Facebook. However, as the term is hardly known, we have decided to simply call them Facebook tools. These include, among others:

  • Facebook pixel
  • social plug-ins (such as the "Like" or "Share" button)
  • Facebook Login
  • Account Kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform integrations
  • Plugins
  • Codes
  • Specifications
  • Documentations
  • Technologies and services

Through these tools, Facebook is expanding its services and has the opportunity to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. We can reach precisely these people with the help of adverts (Facebook ads). However, Facebook needs information about people's wishes and needs in order to show users suitable adverts. The company is therefore provided with information about user behaviour (and contact details) on our website. As a result, Facebook collects better user data and can show interested people suitable adverts about our products and services. The tools thus enable customised advertising campaigns on Facebook.

Facebook calls data about your behaviour on our website "event data". This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. This allows us to optimise your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to match the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, it is hashed. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact data, "event data" is also transmitted. "Event data" refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit authorisation or is legally obliged to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalised advertising. After the aforementioned matching process, Facebook deletes the contact data again.

In order to optimise the delivery of advertisements, Facebook only uses the event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are stored in your browser. We go into more detail about individual Facebook cookies in the descriptions of the individual Facebook tools. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with the company's own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

The data will only be completely deleted if you delete your Facebook account completely. And this is how deleting your Facebook account works:

1) Click on Settings on the right-hand side of Facebook.

2) Then click on "Your Facebook information" in the left-hand column.

3) Now click "Deactivation and deletion".

4) Now select "Delete account" and then click on "Continue and delete account"

5) Now enter your password, click on "Next" and then on "Delete account"

The data that Facebook receives via our site is stored using cookies (e.g. for social plugins), among other things. You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your personal data for the purpose of fast and good communication with you or other customers and business partners. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.

We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policy on https://www.facebook.com/about/privacy/update.

Facebook social plug-ins privacy policy

Social plug-ins from Facebook Inc. are integrated into our website. You can recognise these buttons by the classic Facebook logo, such as the "Like" button (the hand with a raised thumb) or by a clear "Facebook plug-in" label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the familiar "Like" and "Share" buttons.

The following social plug-ins are offered by Facebook:

  • "Save" button
  • "Like" button, share, send and quote
  • Page plug-in
  • Comments
  • Messenger plug-in
  • Embedded contributions and video player
  • Group plug-in

On https://developers.facebook.com/docs/plugins for more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can use them to optimise our advertisements.

If you have a Facebook account or facebook.com Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).

The information received is deleted or anonymised within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and linking it to Facebook data, you must log out of Facebook during your visit to the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit may be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, to the best of our current knowledge, we endeavour to provide you with as much information as possible about data processing. You can also find out how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/updateread more.

The following cookies are set in your browser as a minimum when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Intended use: This cookie is used to make the social plug-ins on our website work.
Expiry date: after the end of the meeting

Name: fr
Value: 0jieyh4121751884c2GnlufEJ9..Bde09j…1.0.Bde09j
Intended use: The cookie is also necessary for the plug-ins to function properly.
Expiry date:: after 3 months

Remark: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for adverts under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen yourself. If you are not a Facebook user, you can click on http://www.youronlinechoices.com/de/praferenzmanagement/manage your usage-based online advertising. There you have the option of deactivating or activating providers.

If you want to find out more about Facebook's data protection, we recommend that you read the company's own data policy on https://www.facebook.com/policy.php.

Facebook Login Privacy Policy

We have integrated the practical Facebook login on our website. This allows you to easily log in with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the Facebook social media network. There you can log in using your Facebook user data. Through this login procedure, data about you and your user behaviour is stored and transmitted to Facebook.

Facebook uses various cookies to store the data. Below we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j...1.0.Bde09j
Intended use: This cookie is used to ensure that the social plugin on our website works as well as possible.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2121751884SEmPsSfzCOO4JFFl
Intended use: Facebook sets the "datr" cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Intended use: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry date: after the end of the meeting

Remark: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies include _ fbp, sb or wd. A complete list is not possible, as Facebook has a large number of cookies and uses them variably.

The Facebook login offers you a quick and easy registration process on the one hand, and on the other hand it gives us the opportunity to share data with Facebook. This allows us to better customise our offer and advertising campaigns to your interests and needs. Data that we receive from Facebook in this way is public data such as

  • Your Facebook name
  • Your profile picture
  • a stored e-mail address
  • Friends lists
  • Button details (e.g. "Like" button)
  • Birthday date
  • Language
  • Place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which subpages you visit on our website or which products you have purchased from us.

By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you would like more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your settings for adverts under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen to change themselves.

Instagram privacy policy

Instagram privacy policy summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Optimisation of our service performance
📓 Processed data: Data such as user behaviour data, information about your device and your IP address.
You can find more details below in the privacy policy.
📅 Storage period: until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what data is involved and how you can largely control data processing. As Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That's why a varied presentation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. As Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalised advertising on Facebook. This means that only people who are genuinely interested in our products or services receive our adverts.

Instagram also uses the collected data for measurement and analysis purposes. We receive summarised statistics and thus gain more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?

When you visit one of our pages that has Instagram functions (such as Instagram images or plug-ins), your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. This happens regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, adverts you see and how you use our website. The date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. This customer data is only transmitted to Instagram once it has been hashed. Hashing means that a data record is converted into a character string. This allows the contact data to be encrypted. The "event data" mentioned above is also transmitted. By "event data", Facebook - and consequently Instagram - means data about your user behaviour. Contact data may also be combined with event data. The contact data collected is compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that Instagram processes data in the same way as Facebook. This means that if you have an Instagram account or www.instagram.com Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data is deleted or anonymised after 90 days at the latest (after reconciliation). Although we have intensively analysed Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

Below we will show you the minimum cookies that are set in your browser when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Intended use: This cookie is most likely set for security reasons to prevent falsified requests. However, we were unable to find out more about this.
Expiry date: after one year

Name: mid
Value: ""
Intended use: Instagram sets this cookie to optimise its own services and offers within and outside Instagram. The cookie defines a unique user ID.
Expiry date: after the end of the session

Name: fbsr_121751884124024
Value: not specified
Intended use: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the end of the session

Name: rur
Value: ATN
Intended use: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe121751884”
Intended use: This cookie is used for Instagram's marketing purposes.
Expiry date: after the end of the session

Remark: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access, portability, rectification and erasure of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how deleting your Instagram account works:

First open the Instagram app. On your profile page, go to the bottom and click on "Help section". You will now be taken to the company's website. On the website, click on "Manage your account" and then on "Delete your account".

If you delete your account completely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and will therefore not be deleted.

As mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Here we show you the instructions for the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your personal data for the purpose of fast and good communication with you or other customers and business partners. Most social media platforms also place cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.

We have tried to provide you with the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875
you can take a closer look at Instagram's data policy.

YouTube privacy policy

YouTube privacy policy summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Optimisation of our service performance
📓 Processed data: Data such as contact details, user behaviour data, information about your device and your IP address may be stored.
You can find more details below in this privacy policy.
📅 Storage period: Data is generally stored for as long as it is required for the purpose of the service
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is YouTube?

We have integrated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you access a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data will be transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following, we would like to explain to you in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We endeavour to offer you the best possible user experience on our website. And of course, interesting videos are a must. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. The embedded videos also make our website easier to find on the Google search engine. Even if we place adverts via Google Ads, Google can - thanks to the data collected - only show these adverts to people who are interested in our offers.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, the sharing of content via social media or adding to your favourites on YouTube.

If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list, we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be exhaustive because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y121751884-1
Intended use: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after the end of the meeting

Name: PREF
Value: f1=50000000
Intended use: This cookie also registers your unique ID. Google receives statistics on how you use YouTube videos on our website via PREF.
Expiry date: after 8 months

Name: GPS
Value: 1
Intended use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Intended use: This cookie attempts to estimate the user's bandwidth on our websites (with integrated YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7121751884-
Intended use: This cookie is used to create a profile of your interests. The data is used for personalised advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Intended use: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security purposes to check users and protect user data from unauthorised attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Intended use: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Intended use: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Intended use: This cookie works by uniquely identifying your browser and device. It is used to build a profile of your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI121751884-
Intended use: This cookie stores your Google Account ID and your last login time in a digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Intended use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in America. https://www.google.com/about/datacenters/inside/locations/?hl=de  You can see exactly where the Google data centers are located. Your data is distributed across the servers. This means the data can be accessed more quickly and is better protected against manipulation.

Google stores the data collected for different lengths of time. Some data you can delete at any time, some is automatically deleted after a limited period of time, and some is stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account remains stored until you delete it. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in your Google account manually. With the automatic deletion function for location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision.

Regardless of whether you have a Google account or not, you can configure your browser to delete or deactivate cookies from Google. This works in different ways depending on which browser you use. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not want to have cookies at all, you can set your browser so that it always informs you when a cookie is to be placed. This way you can decide for each individual cookie whether you want to allow it or not. Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to find out more about how your data is handled, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.

Legal basis

If you have consented that your data can be processed and stored through embedded YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) on fast and good communication with you or other customers and business partners. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy statement or cookie policy of the respective service provider.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white font on a red background and the white "Play symbol" to the left of it. The button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe" button you can subscribe to our channel directly from our website and do not have to visit the YouTube website. We want to make access to our comprehensive content as easy as possible for you. Please note that this means that YouTube can store and process data about you.

If you see a built-in subscription button on our site, YouTube - according to Google - sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5121751884Y
Intended use: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after the end of the meeting

Name: PREF
Value: f1=50000000
Intended use: This cookie also registers your unique ID. Google receives statistics on how you use YouTube videos on our website via PREF.
Expiry date: after 8 months

Name: GPS
Value: 1
Intended use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 12175188495Chz8bagyU
Intended use: This cookie attempts to estimate the user's bandwidth on our websites (with integrated YouTube video).
Expiry date: after 8 months

Remark: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website using cookies and associate them with your YouTube account. This gives YouTube information such as how long you surf our site, what browser type you use, what screen resolution you prefer or what actions you perform.

YouTube uses this data to improve its own services and offers and to provide analyses and statistics for advertisers (who use Google Ads).

Google Maps privacy policy

Google Maps Privacy Policy Summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Optimisation of our service performance
📓 Data processed: Data such as search terms entered, your IP address and also the latitude and longitude coordinates.
You can find more details below in this privacy policy.
📅 Storage period: depends on the data stored
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. In Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an Internet map service from Google. With Google Maps, you can search online for the exact locations of cities, attractions, accommodations or companies using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our company is based. The directions always show you the best or fastest way to get to us. You can access the route for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

What data does Google Maps store?

In order for Google Maps to be able to fully offer its service, the company must record and save data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the starting address entered is also saved. However, this data storage takes place on the Google Maps websites. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ121751884-5
Intended use: NID is used by Google to tailor advertisements to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you always get tailored advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiry date: after 6 months

Remark: We cannot guarantee the completeness of the information stored. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers all over the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data across different storage devices. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with Google hardware or a natural disaster shuts down the servers, the data will almost certainly still remain protected.

Google stores some data for a set period of time. For other data, Google only offers the option of deleting it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion function for location and activity data introduced in 2019, information on location determination and web/app activity is stored for either 3 or 18 months - depending on your decision - and then deleted. You can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location tracking, you must pause the "Web and app activity" section in your Google account. Click "Data and personalization" and then on the "Activity settings" option. Here you can switch activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as may occur when collected by Google Maps.

We also have a legitimate interest in using Google Maps to optimise our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests).

If you would like to learn more about Google’s data processing, we recommend that you read the company’s own privacy policy at https://policies.google.com/privacy?hl=de.

OpenStreetMap privacy policy

OpenStreetMap Privacy Policy Summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Optimisation of our service performance
📓 Data processed: Data such as IP address, browser information, your operating system, content of the request, limited location and usage data
You can find more details below in this privacy policy.
📅 Storage period: the IP address is deleted after 180 days
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is OpenStreetMap?

We have integrated map sections from the online map tool "OpenStreetMap" on our website. This is a so-called open source mapping, which we can access via an API (interface). This function is offered by OpenStreetMap Foundation, St John's Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. By using this map function, your IP address is forwarded to OpenStreetMap. In this privacy policy you will find out why we use functions of the OpenStreetMap tool, where which data is stored and how you can prevent this data storage.

The OpenStreetMap project was launched in 2004. The aim of the project was and is to create a free world map. Users collect data from all over the world, for example about buildings, forests, rivers and roads. Over the years, this has resulted in a comprehensive digital world map created by users themselves. The map is of course not complete, but it contains a lot of data in most regions.

Why do we use OpenStreetMap on our website?

Our website is primarily intended to be helpful to you. And in our view, it is always helpful when you can find information quickly and easily. On the one hand, this is of course about our services and products, but on the other hand, we also want to provide you with other helpful information. That is why we also use the OpenStreetMap map service. This way, we can show you exactly how to find our company, for example. The map shows you the best way to get to us and getting there is child's play.

What data is stored by OpenStreetMap?

When you visit one of our websites that offers OpenStreetMap, user data is transmitted to the service and stored there. OpenStreetMap collects information about your interactions with the digital map, your IP address, data about your browser, device type, operating system and the day and time you used the service. Tracking software is also used to record user interactions. The company specifies the analysis tool "Piwik" in its own privacy policy.

The data collected is then accessible to the relevant working groups of the OpenStreetMap Foundation. According to the company, personal data is not passed on to other people or companies unless this is legally necessary. The third-party provider Piwik stores your IP address, but in an abbreviated form.

The following cookie may be set in your browser when you interact with OpenStreetMap on our website:

Name: _osm_location
Value: 9.63312%7C52.41500%7C17%7CM
Intended use: The cookie is required to unlock the contents of OpenStreetMap.
Expiry date: after 10 years

If you want to view the full-screen map, you will be linked to the OpenStreetMap website. The following cookies, among others, can be stored in your browser there:

Name: _osm_totp_token
Value: 148253121751884-2
Intended use: This cookie is used to ensure the operation of the map section.
Expiry date: after one hour

Name: _osm_session
Value: 1d9bfa122e0259d5f6db4cb8ef653a1c
Intended use: Cookies can be used to store session information (i.e. user behavior).
Expiry date: after the end of the meeting

Name: _pk_id.1.cf09
Value: 4a5.1593684142.2.1593688396.1593688396121751884-9
Intended use: This cookie is set by Piwik to store or measure user data such as click behavior.
Expiry date: after one year

How long and where is the data stored?

The API servers, databases and servers of auxiliary services are currently located in the United Kingdom (Great Britain and Northern Ireland) and the Netherlands. Your IP address and user information, which are stored in abbreviated form by the web analysis tool Piwik, are deleted after 180 days.

How can I delete my data or prevent data storage?

You have the right to access your personal data and to object to the use and processing at any time. You can manage, delete or deactivate cookies that may be set by OpenStreetMap in your browser at any time. However, this will mean that the service will no longer function to its full extent. Managing, deleting or deactivating cookies works slightly differently in each browser. Below you will find links to the instructions for the most popular browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Legal basis

If you have consented to the use of OpenStreetMap, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it may occur when collected by OpenStreetMap.

We also have a legitimate interest in using OpenStreetMap to optimise our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests).

If you would like to learn more about data processing by OpenStreetMap, we recommend that you read the company’s privacy policy at https://wiki.osmfoundation.org/wiki/Privacy_Policy.

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. The company responsible for the European area is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). We have integrated the Google fonts locally, i.e. on our web server - not on Google's servers. This means there is no connection to Google servers and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts was formerly known as Google Web Fonts. It is an interactive directory with over 800 fonts that Google free of charge. With Google Fonts you can use fonts without uploading them to your own server. However, in order to prevent any information being transferred to Google servers, we have downloaded the fonts to our server. In this way we comply with data protection regulations and do not send any data to Google Fonts.

Google Fonts privacy policy

Google Fonts Privacy Policy Summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Optimisation of our service performance
📓 Data processed: Data such as IP address and CSS and font requests
You can find more details below in this privacy policy.
📅 Storage period: Font files are stored by Google for one year
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry about your Google account data being sent to Google while you use Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will look at exactly how the data is stored in more detail.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google Make it available to your users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block for maintaining the high quality of our website. All Google fonts are automatically optimized for the web, which saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a quick loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible.

What data does Google store?

When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. This is how Google recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end user data to what is necessary for the proper provision of fonts. API stands for "Application Programming Interface" and is used, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely with Google and is therefore protected. The collected usage figures enable Google to determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.

However, it should be noted that every Google Font request automatically transfers information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. It is not clear whether this data is stored and Google does not clearly communicate this.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts with the help of a Google style sheet. A style sheet is a format template that can be used to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. Google's goal is to generally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and immediately appear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data early, you must contact Google Support on https://support.google.com/?hl=de&tid=121751884 In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts and can get the most out of our website. You can find out more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=121751884Although Google addresses data protection issues there, it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

Legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it may occur when collected by Google Fonts.

We also have a legitimate interest in using Google Font to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests).

You can also find out which data is generally collected by Google and what this data is used for on https://www.google.com/intl/de/policies/privacy/ read more.

Font Awesome Privacy Policy

Font Awesome Privacy Policy Summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Optimisation of our service performance
📓 Processed data: such as IP address and which icon files are loaded
You can find more details below in this privacy policy.
📅 Storage period: Files in identifiable form are stored for a few weeks
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Font Awesome?

We use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website. When you visit one of our websites, the web font Font Awesome (specifically icons) is loaded via the Font Awesome Content Delivery Network (CDN). This means that the texts, fonts and icons are displayed appropriately on every device. In this privacy policy, we go into more detail about data storage and data processing by this service.

Icons are playing an increasingly important role for websites. Font Awesome is a web font that was developed specifically for web designers and web developers. With Font Awesome, icons can be scaled and colored as desired using the CSS stylesheet language. They replace old image icons. Font Awesome CDN is the easiest way to load the icons or fonts onto your website. To do this, we only had to integrate a small line of code into our website.

Why do we use Font Awesome on our website?

Font Awesome allows us to better prepare the content on our website. This makes it easier for you to find your way around our website and understand the content. The icons can sometimes even replace whole words and save space. This is particularly useful when we optimize content specifically for smartphones. These icons are inserted as HTML code instead of as images. This allows us to edit the icons with CSS exactly as we want. At the same time, Font Awesome also improves our loading speed because they are only HTML elements and not icon images. All of these advantages help us to make the website even clearer, fresher and faster for you.

What data does Font Awesome store?

The Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are networks of servers that are distributed worldwide and make it possible to quickly load files from nearby locations. This means that as soon as you visit one of our pages, the corresponding icons are provided by Font Awesome.

In order for the web fonts to be loaded, your browser must establish a connection to the servers of Fonticons, Inc. This will detect your IP address. Font Awesome also collects data about which icon files are downloaded and when. Technical data such as your browser version, screen resolution or the time the page was accessed is also transmitted.

This data is collected and stored for the following reasons:

  • to optimize content delivery networks
  • to detect and correct technical errors
  • to protect CDNs from abuse and attacks
  • to charge fees to Font Awesome Pro customers
  • to find out the popularity of icons
  • to know which computer and software you are using

If your browser does not allow web fonts, a standard font from your PC will be used automatically. As far as we know, no cookies are set. We are in contact with Font Awesome's data protection department and will let you know as soon as we find out more.

How long and where is the data stored?

Font Awesome also stores data about the use of the Content Delivery Network on servers in the United States of America. However, the CDN servers are located worldwide and store user data wherever you are. The data is usually only stored in identifiable form for a few weeks. Aggregated statistics on the use of the CDNs can also be stored for longer. Personal data is not included here.

How can I delete my data or prevent data storage?

To the best of our knowledge, Font Awesome does not store any personal data via the content delivery networks. If you do not want data about the icons used to be stored, unfortunately you cannot visit our website. If your browser does not allow web fonts, no data will be transferred or stored. In this case, the standard font on your computer will simply be used.

Legal basis

If you have consented to the use of Font Awesome, the legal basis for the corresponding data processing is this consent. This consent represents Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it may occur when collected by Font Awesome.

We also have a legitimate interest in using Font Awesome to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests).

If you would like to learn more about Font Awesome and how they handle data, we recommend that you read the privacy policy at https://fontawesome.com/privacy and the help page at https://fontawesome.com/help.

Google reCAPTCHA privacy policy

Google reCAPTCHA Privacy Policy Summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Optimizing our service and protecting against cyber attacks
📓 Data processed: Data such as IP address, browser information, your operating system, limited location and usage data
You can find more details below in this privacy policy.
📅 Storage period: depends on the data stored
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is reCAPTCHA?

Our primary goal is to make our website as secure and protected as possible for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh-and-blood human and not a robot or other spam software. By spam we mean any unwanted information sent to us electronically without being asked for. With classic CAPTCHAS you usually had to solve text or picture puzzles to verify your identity. With reCAPTCHA from Google we usually don't have to bother you with such puzzles. In most cases it is enough if you simply tick a box to confirm that you are not a bot. With the new Invisible reCAPTCHA version you don't even have to tick a box. You can find out how this works exactly and, above all, which data is used for this in the course of this privacy policy.

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. This service is most commonly used when you fill out forms on the Internet. A captcha service is a type of automatic Turing test designed to ensure that an action on the Internet is performed by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human determines the difference between a bot and a human. With captchas, the computer or a software program also does this. Classic captchas work with small tasks that are easy for people to solve, but are very difficult for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish people from bots. Here you only have to tick the text box "I am not a robot" or with Invisible reCAPTCHA, even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate how likely it is that you are a human before you enter the Captcha. reCAPTCHA or Captchas in general are used whenever bots could manipulate or misuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh-and-blood people to our site. Bots or spam software of all kinds can safely stay at home. That's why we do everything we can to protect ourselves and offer you the best possible user experience. For this reason, we use Google reCAPTCHA from Google. This way we can be fairly certain that we will remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google to determine whether you are really a human. reCAPTCHA therefore serves to ensure the security of our website and, subsequently, your security too. For example, without reCAPTCHA, it could happen that a bot registers as many email addresses as possible during registration in order to then "spam" forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users to determine whether the actions on our website really come from humans. This means that the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. IP addresses are almost always shortened within the member states of the EU or other contracting states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in to your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser. Then reCAPTCHA sets an additional cookie in your browser and takes a snapshot of your browser window.

The following list of collected browser and user data is not intended to be complete. Rather, it is an example of data that, to our knowledge, is processed by Google.

  • Referrer URL (the address of the page from which the visitor comes)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables your computer to operate. Common operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that store data in your browser)
  • Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
  • Date and language settings (which language or date you have preset on your PC is saved)
  • All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
  • Screen resolution (shows how many pixels the image consists of)

It is undisputed that Google uses and analyses this data even before you click on the checkbox "I am not a robot". With the Invisible reCAPTCHA version, you don't even have to tick the box and the entire recognition process runs in the background. Google does not tell you in detail how much and what data Google stores.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-121751884-8
Intended use: This cookie is set by the company DoubleClick (also owned by Google) to register and report the actions of a user on the website when dealing with advertisements. This allows the advertising effectiveness to be measured and appropriate optimization measures to be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiry date: after one year

Name: 1P_JAR
Value: 2019-5-14-12
Intended use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show users relevant advertisements. The cookie can also be used to prevent a user from seeing the same ad more than once.
Expiry date: after a month

Name: ANID
Value: U7j1v3dZa1217518840xgZFmiqWppRWKOr
Intended use: We were unable to find out much information about this cookie. In Google's privacy policy, the cookie is mentioned in connection with "advertising cookies" such as "DSID", "FLC", "AID", "TAID". ANID is stored under the domain google.com.
Expiry date: after 9 months

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Intended use: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users, prevent login information fraud, and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: NID
Value: 0WmuWqy121751884zILzqV_nmt3sDXwPeM5Q
Intended use: NID is used by Google to tailor advertisements to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you always get tailored advertisements. The cookie contains a unique ID to collect the user's personal settings for advertising purposes.
Expiry date: after 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc121751884-4
Intended use: As soon as you have checked the "I am not a robot" box, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymized form and is also used to make user distinctions.
Expiry date: after 10 minutes

Remark: This list cannot claim to be complete, since experience has shown that Google continually changes the choice of cookies.

How long and where is the data stored?

By inserting reCAPTCHA, your data is transferred to the Google server. Google does not make it clear where exactly this data is stored, even after repeated inquiries. Without receiving confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on the European or American Google servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. In this case, Google’s different data protection regulations apply.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behavior to be sent to Google, you must log out of Google completely and delete all Google cookies before visiting our website or using the reCAPTCHA software. In principle, the data is automatically sent to Google as soon as you visit our site. To delete this data again, you must contact Google Support on  https://support.google.com/?hl=de&tid=121751884 to contact.

Therefore, when you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to the use of Google reCAPTCHA, the legal basis for the corresponding data processing is this consent. This consent represents Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it may occur when collected by Google reCAPTCHA.

We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests).

You can learn more about reCAPTCHA on Google’s web developer page at https://developers.google.com/recaptcha/. Google does go into more detail about the technical development of reCAPTCHA here, but you will not find any precise information about data storage and data protection-related topics there either. You can find a good overview of the basic use of data at Google in the company's own privacy policy on https://www.google.com/intl/de/policies/privacy/.

Custom Google Search Privacy Policy

Google Custom Search Privacy Policy Summary
👥 Affected parties: Visitors to the website
🤝 Purpose: Optimisation of our service performance
📓 Processed data: Data such as IP address and entered search terms are stored by Google
You can find more details below in this privacy policy.
📅 Storage period: the storage period varies depending on the data stored
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Custom Search?

We have integrated the Google plug-in for custom search on our website. Google is the largest and best-known search engine in the world and is operated by the US company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European region. Through the custom Google search, your data can be transferred to Google. In this privacy policy, we inform you why we use this plug-in, which data is processed and how you can manage or prevent this data transfer.

The Custom Google Search plug-in is a Google search bar directly on our website. The search takes place as on www.google.com instead, only the search results focus on our content and products or on a limited search area.

Why do we use Google Custom Search on our website?

A website with lots of interesting content often becomes so large that you can lose track of it. Over time, we have also accumulated a lot of valuable material and, as part of our service, we want you to find our content as quickly and easily as possible. The custom Google search makes finding interesting content child's play. The built-in Google plug-in improves the overall quality of our website and makes searching easier for you.

What data is stored through custom Google search?

Through the custom Google search, data is only transferred from you to Google if you actively use the Google search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (e.g. click on "Enter") will your IP address and the search term be sent to Google, saved and processed there. Based on the cookies set (such as 1P_JAR), it can be assumed that Google also receives data on website usage. If you search for content using the built-in Google search function during your visit to our website and are logged in with your Google account at the same time, Google can also assign the collected data to your Google account. As website operators, we have no influence on what Google does with the data collected or how Google processes the data.

The following cookies are set in your browser when you use the custom Google search and are not logged in with a Google account:

Name: 1P_JAR
Value: 2020-01-27-13121751884-5
Intended use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show users relevant advertisements.
Expiry date: after a month

Name: CONSENT
Value: WP.282f52121751884-9
Intended use: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security purposes to check users and protect user data from unauthorised attacks.
Expiry date: after 18 years

Name: NID
Value: 196=pwIo3B5fHr-8
Intended use: NID is used by Google to tailor advertisements to your Google search. Google uses the cookie to "remember" the search queries you have entered or your previous interaction with ads. This way, you always get tailored advertisements.
Expiry date: after 6 months

Remark: This list cannot claim to be exhaustive, as Google changes its choice of cookies from time to time.

How long and where is the data stored?

Google servers are located all over the world. Since Google is an American company, most of the data is stored on American servers. https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google servers are located.
Your data is distributed across different physical storage devices. This means that the data can be accessed more quickly and is better protected against possible manipulation. Google also has emergency programs for your data. If, for example, Google has internal technical problems and servers stop working as a result, the risk of service interruption and data loss remains low.
Depending on the type of data, Google stores it for different lengths of time. You can delete some data yourself, while other data is automatically deleted or anonymized by Google. However, there is also data that Google stores for longer if this is necessary for legal or business reasons.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. There is some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or specify that it should be deleted after a certain period of time.
In your browser you also have the option to deactivate or delete cookies or to manage them according to your wishes and preferences. Here you will find instructions for the most important browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

If you have consented to the use of the custom Google search, the legal basis for the corresponding data processing is this consent. This consent represents Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it may occur when collected through the custom Google search.

We also have a legitimate interest in using the custom Google search to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests).

We hope we have been able to provide you with the most important information about data processing by Google. If you would like to find out more, we recommend reading Google's comprehensive privacy policy at https://policies.google.com/privacy?hl=de.

All texts are copyrighted.

Source: Created with the Data Protection Generator by AdSimpleAust